Time |
Main activity |
08.30-09.45 |
On-site Registration & Networking at the Booths |
09.45-10.00 |
Special 10th Anniversary Surprise Opening, Welcome & Program – Antonio Bortolotti |
10.00-10.30 |
Session 1: Elevate Your Vacation Rental Business:
Exclusive Insights, Tactics, and the 2024 Outlook with AirDNA (Jamie Lane, Chief Economist and SVP of Research at AirDNA)
Details
Summary: Join Jamie Lane, Chief Economist at AirDNA, as he kicks off VRWS’ 10th edition with a bang, unveiling key factors behind Europe’s blockbuster summer. Get an exclusive look into the trends for the year ahead and discover the driving force behind soaring demand, from guest influx to top-performing property criteria.
Gain inspiration from the triumphs of top property managers as you peek behind the curtains of their achievements through a comprehensive analysis of AirDNA’s data. We will explore the “why” behind their success to shape actionable takeaways for your own business.
Navigate the vacation rental landscape confidently as Jamie guides you through industry performance and destinations poised for continued growth. Learn how to adapt your strategies to meet the changing preferences of travelers and stay ahead, understanding the impact of regulations and the power of data to be part of the regulatory conversation in your destination.
Don’t miss the chance to equip yourself with knowledge and tactics essential for thriving in the European vacation rental market in 2024.
|
10.30-11.20 |
Roundtable Session #1: Breaking the Ice with Your Peers (Facilitated by VRWS Speakers & Facilitators) |
11.20-12.10 |
Session 3: Travellers increasingly want sustainable stays, what does that mean for short term rentals? (Bob Garner, Founder at Envirorental and Vanessa De Souza Lage, Founder at Sustonica interviewing Eric Bergaglia, Senior Director – Global Head of Accommodations Segmentsat Booking.com, James Cassidy, Senior Director – Partner Success Vacation Rentals EMEA, Expedia Group, Marc Ribail, Founder at Qalia – Ethical and Responsible Tourism, Sophie Desnoulez, Founder and CEO, LLA Selections by Location Lac Annecy, Morvan Le Boulanger, Head of Sustainability at Olala Homes)
Details
Summary:
Repeated surveys show that travellers want to stay sustainably and might even be prepared to pay more for an eco-friendly stay. But they often can’t find enough choices in some destinations and are sometimes confused about what actually is a sustainable stay. Likewise many hosts haven’t yet taken action in this area, what do they need to get started or progress on their sustainability journey?
Part one
We take a dive into the recent survey data from Booking and Expedia to learn about traveller preferences around sustainability. We also discuss what the OTAs are doing to better educate the traveller and the accommodation provider in what sustainability looks like in short term rentals.
Part two
Hear from the boots on the ground. Three property managers share their experiences, statistics, challenges, and successes on their path toward sustainability.
During the speed dating, attendees will also have the opportunity to get specific advice for their business at a round table with Vanessa, Marc and Bob.
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12.10-13.10 |
Session 4: 1st Speed Dating Session – Pick your Companies to meet with them at their booth and ask your #1 question |
13.10-14.30 |
Standing Tapas Lunch & Networking at the Booths (offered by Homes & Villas by Marriott Bonvoy) |
14.30-15.00 |
Session 5: Regulatory Dynamics in the VR Industry: Unveiling the Impact with Beyond (Maria Flores Portillo, Managing Director EMEA at Beyond)
Details
Summary:Join Beyond EMEA Managing Director Maria Flores Portillo, as we delve into the intricate relationship between regulations and the vacation rental (VR) market. Explore the European VR landscape transformed by governmental oversight and answer the critical question: Do regulations shatter or elevate VR markets? Gain unique insights into this evolving realm, as we analyze case studies from key European markets, compare growth strategies of tech-savvy property managers, and uncover expert tips for sustaining profitability amidst shifting government frameworks.
- Session Highlights:
- Navigating VR Regulation: Embark on a journey through case studies spotlighting pivotal European markets that underwent seismic shifts following VR regulatory implementations in recent years.
- Tech-Savvy Brilliance: Distinguish the trajectories of property managers who embraced technology from those adhering to the status quo. Unlock valuable insights into successful adaptation strategies.
- Profitability Amidst Flux: Acquire practical tips and ingenious tricks to navigate the ever-changing regulatory landscape while maintaining profitability.
- Revealing Economic Catalysts: Challenge misconceptions surrounding VR industry impact by exploring concrete examples of regions that experienced economic growth post-regulations.
- Strategies for Success: For those operating in or anticipating STR regulations, discover indispensable guidance on achieving prosperity within a regulated market. Learn best practices to ensure discoverability and use data to remain in sync with regional trends.
|
15.00-15.30 |
Session 6: Adapt or Perish: Future-Proofing Your Short-Term Rental Business (Robin Clifford, EMEA Sales Director at Guesty, interviewing Richard Vaughton, Founder at Rentivo, William Parry, Co-Founder at ALTIDO and Urska Blagojevic, Marketing Director at Altovita)
Details
Summary: In this session we will discuss how navigating new legislation, with shifting travel-work trends, adaptability and diversification, plus technology is vital to business stability. Key elements include extending distribution across rental verticals and strategically broadening property portfolios to embrace mid-term stays, catering to new demands from corporate relocations and extended remote workers. Covid has exposed the fragility of single focus rental businesses and the need to diversify and adapt.
|
15.30-16.30 |
Roundtable Session #2: What Do You Need Most Help With? (Facilitated by VRWS Speakers & Facilitators) |
16.30-17.00 |
Session 8: Precision or Perish: The New Playbook of Accommodation- Introducing an untapped (to most) market and how to go for it (Richard Vaughton, Founder at Rentivo)
Details
Summary: The “spray and pray” approach is a sinking ship in the cutthroat property management and marketing world. While many lazily cast their nets far and wide, hoping for a catch, successful managers know the value of precision targeting, especially with rising legislation.
Take a moment and ask: Why do specialist OTAs have “Airbnb for Work” or “Booking.com for Business” as platform models? Why is Marriott, a major hotel chain venturing into the private accommodation sector? The answers point towards a paradigm shift.
Our world is changing rapidly. Relocation is rising as job changers, fueled by promises of better compensation, cross borders, even if their overseas ventures don’t always pan out. Corporations scramble to accommodate a flood of temporary workers scattered across continents. And then there’s the digital nomad phenomenon: a whopping 35 million strong and growing.
But here’s the kicker: a staggering 90% of the industry is still playing darts with a blindfold, hoping to hit the mark. This is not a game of chance, it’s a game of strategy. In this age, generic listings are a risk factor. With a few tweaks, enhanced distribution strategies, and intelligent messaging, you can tap into a vast and often more lucrative mid-term sector, drastically minimise risks, and multiply opportunities.
The question is: Will you fine-tune your approach with laser-like precision or continue blasting aimlessly with a blunderbuss?
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17.00-17.30 |
Session 9: “HACK your guests: skyrocket revenue, reviews & repeat bookings“ (Tyann Marcink, Queen of Guest Experience at Touch Stay and Kate Stinchcombe-Gillies, CMO at Touch Stay)
Details
Summary: Tyann Marcink Hammond, Touch Stay’s Queen of Guest Experience, and Chief Marketing Officer Kate Stinchcombe-Gillies, bring you data that will drive you wild, boost your bookings, and multiply your gains.
From the mouths of babes guests, discover why they love it when you communicate and how to go about it in a way that SAVES you time and EARNS you more. In this session you’ll learn how to:
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remove the noise from your guest communications
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create a process around, and for, your guests
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give guests what they want, when they want it (while staying sane and in the black)
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have guests eating out of your hand and spending more
What do guests want? Information!
Who’s going to give it to them? You!
How are you going to do it? Methodically!
Why are you going to do it? So they love you even more (and so does your bottom line)!
|
17.30-18.00 |
Session 10: FIRESIDE CHAT – Find out what’s new, what’s in and what’s out as Airbnb continues to innovate to meet traveller’s needs while navigating global uncertainties. (Simon Lehmann, Co-Founder and CEO at AJL Atelier interviewing Richard Au, Head of Global Business Development at Airbnb) |
18.00-19.00 |
Coffee Break & Time with Exhibitors & Networking in the Exhibitor Area |
19.30-21.30 |
After VRWS Fringe Events (See VRWS App for more info) |