VRWS Leadership Interview of the Day

In approaching the 11th edition of the Vacation Rental World Summit, we’re releasing a series of interviews to leaders, key players and highly motivated people in our industry whose companies make a deep impact in our space and will be present at VRWS.

The aim is to get you some insight into these leaders and the company they founded, manage or work for, as well as getting some behind the scenes on their thinking, their motivation and their drive.



Head of Business Development - Travel Partners | Welcome Pickups

1.What do you do for a living and which part of your job do you enjoy the most? 

I’m Giouli Vartanova, Head of Travel Partners at Welcome Pickups. My job involves liaising with property management companies, airlines, travel agencies, and corporates. You can find out more about what we do here.

What I love most about my job is understanding our partner’s unique needs and developing features and commercial models that allow them to concentrate on their guests first. Working very closely with our partners to make them successful is immensely gratifying and genuinely fuels my passion for this industry.

2. How does your company innovate or adapt to the evolving needs of the vacation rental space? 

At Welcome Pickups, we constantly innovate and adapt to the changing needs of the vacation rental industry. Here’s what we mainly focus on: Automation, personalization, and guest satisfaction.

Our advanced automation technology provides a seamless, integrated airport transfer solution linked with property management systems, ensuring that logistics are smooth and efficient to boost operational efficiency. This allows property managers to focus on delivering the best service.

Second, we underline personalization by customizing our services to meet the distinctive needs of the property managers and their guests. We know that with tailored options and live updates, it will be a hassle-free and engaging experience. As such, we are dedicated to realizing maximum guest satisfaction by providing reliable, high-quality transfer services. From pre-booked rides to welcome notes, we take care of every detail of the journey to make a positive and vivid impression, reflected in reviews and repeated bookings for our partners.

Built on automation, personalization, and guest satisfaction, Welcome Pickups is the most innovation-driven company in the vacation rental industry and does not lack adaptation to dynamic demands.

3. How do you view the various predictions about AI’s impact on society, ranging from dystopian scenarios to transformative advancements, and how does your company approach or integrate AI technology? 

At Welcome Pickups, we use AI to enhance rather than replace humans. We see AI as an enabler for process improvement and efficiency gains that help us bring into life more personalized experiences yet seamless for our partners and guests. That is, applying AI smartly to support and automate tasks in a way that complements the expertise of our team and overall enhances the service we provide.

4. What would you like to achieve by attending the Vacation Rental World Summit 2024 in Porto with your company? 

The Vacation Rental World Summit 2024 in Porto will be a massive chance for Welcome Pickups. We’re looking forward to meeting other stakeholders in the field, our existing partners, and property managers to network toward new collaborations.

I will also share more about Welcome Pickups and our new state-of-the-art automated airport transfer solution for property management companies. The VRWS is the perfect place to describe how our service can make the guest’s experience better and lighten the load of property managers.

Finally, staying attuned to the latest industry trends will help us to ensure that our services are in tandem with the market. This summit will drive growth and innovation not just for us but also for our partners.

5. What are your passions, including any hobbies or sports, that you enjoy discussing and sharing with others outside the professional setting?

Outside of work, I’m all about swimming, beach volleyball, and, of course, traveling—because seriously, who works in the travel industry without loving to explore new places? I also find happiness by spending time with my family, especially keeping up with my energy-filled, 3-year-old daughter.

You’ll have the opportunity to meet Giouli directly at VRWS in Porto

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