VRWS Leadership Interview of the Day

In approaching the 10th edition of the Vacation Rental World Summit, we’re releasing a series of interviews to leaders, key players and highly motivated people in our industry whose companies make a deep impact in our space and will be present at VRWS.

The aim is to get you some insight into these leaders and the company they founded, manage or work for, as well as getting some behind the scenes on their thinking, their motivation and their drive.



Key Account Manager / Country Management @ Traum-Ferienwohnungen GmbH

Describe your career in the vacation rental industry and how you reached your current position in the company.

I have been working in the digital sector for more than 15 years experiencing the digital transformation of the last decade and since 2018 I have been focusing on the vacation rental industry with Traum by OYO as International Key Account Manager and Country Manager for Spain-Portugal. Traum by OYO, founded in 2001, is a leading German vacation rental platform with around 45 million holidaymakers yearly and since 2019 part of the OYO Hotels & Homes Group, one of the world’s largest providers of hotels & holiday rentals.

In your opinion, what are the main current challenges in the vacation rental industry, and how do you think your company can help overcome them?

The main challenge facing our industry is to acknowledge the current constant global changes and local regulations with high impact as the new normal and being able to adapt quickly to them. Therefore, it is essential to equip yourself with all necessary tech tools and know-how to drive your business and react fast to these changes, and thus improve the management of your property and simultaneously the guest experience. The good news is that unlike just a few years ago, today our industry has professionalised and has multiple technological tools and services at your disposal, to automate and centralise processes, improving efficiency, increasing your profit margins, your visibility and distribution. Moreover, rising competition helps to further develop our industry.  

Therefore, conferences like the VRWS are an ideal platform for knowledge exchange, networking and discover all new tech innovations and services offered on the market. 

Traum by OYO helps property managers and guests to tackle the complexity of the new normal, by maintaining your rates more competitive and affordable. In fact, we keep our subscription fee steady in the last years, allowing our hosts and guests to save money, avoiding commission, and ensuring higher contribution margin for our clients. This gives our partners stability and full control of their costs (clear budget), the freedom to decide their own conditions and transparency thanks to direct contact with the guests.  

Furthermore, beyond our focus on German guests, one of the most important tourists in Europe, we are about to launch new Traum marketplaces for Dutch, French, Italian and Spanish guests to expand our reach. 
Last but not least, being part of the OYO Group, leading tech company in the hospitality industry, allows us to enhance our technology, leveraging existing technology available in the different entities part of the group, to create new synergies and business opportunities for all our partners, simultaneously increasing performance and guest experience.

What are your expectations for the 2023 edition of VRWS in Barcelona, and what makes you particularly interested in attending this specific edition?

I expect from the 2023 edition of VRWS in Barcelona, much like previous VRWS conferences, an excellent opportunity to reconnect with our clients and to establish colloborations with new property managers. It is a valuable occasion for engaging with long-term partners and forging relationships with new ones. 

This particular edition in Barcelona Spain is something special to me, since it is my market and Spain is one of the most attractive destinations for the German Guests. 
Moreover since last year we have expanded our Connectivity Partner integrations allowing the most efficient and fastest onboarding for clients attending the VRWS. And finally, launching our international marketplaces this year will open new doors to our international property managers. 

Could you provide a brief preview of what attendees can expect from your participation during the Vacation Rental World Summit?

Please pass by at our booth #37. We will be at the round tables as well. We will share our experiences, success stories and different projects we have been implementing to improve overall experience of our platform working alongside with OYO Group. Traum by OYO offers exclusive conditions to all participants of The VRWS Conference 2023. Please book an appointment with me at the conference. Click here: https://outlook.office365.com/book/[email protected]/  

You’ll have the opportunity to meet Horacio directly at VRWS in Barcelona