VRWS Leadership Interview of the Day
In approaching the 12th edition of the Vacation Rental World Summit, we’re releasing a series of interviews to leaders, key players and highly motivated people in our industry whose companies make a deep impact in our space and will be present at VRWS.
The aim is to get you some insight into these leaders and the company they founded, manage or work for, as well as getting some behind the scenes on their thinking, their motivation and their drive.
Caterina Santuccione
- What inspired you to enter the vacation rental industry?
The vacation rental industry is both inspiring and challenging. It consistently offers fresh perspectives in business strategies and professional relationships. As a constantly evolving sector, it has become a true game changer in the tourism industry thanks to its diverse range of offerings.
- What sets your company apart in the vacation rental industry, and how do you ensure you stay ahead of the competition?
We offer a product specifically designed for the vacation rental industry, featuring functionalities and characteristics that are essential for this sector—particularly in managing payments, pre-authorizations, and dedicated reporting. Our approach is always highly responsive to our clients, who guide and inspire us in continuously improving and updating our product. We remain attentive and forward-looking, with a constant focus on innovation and technology.
- If you attended the 2024 Vacation Rental World Summit in Porto, what was the most exciting or valuable takeaway for you? And looking ahead to the 2025 edition in Rome, what are you hoping to gain or experience this time?
Honestly, the Porto edition was incredibly inspiring. Having the chance to meet vacation rental professionals from around the world — even from Alaska, the United States, and 64 different countries — and to exchange ideas with people working in diverse business models was truly unique. I feel that this event greatly enriched me, both personally and professionally, in terms of human and professional connections. From Rome, I expect the same energy and the same wide-reaching network of contacts, with the added touch of Italian style that will no doubt be an essential part of the experience.
- Beyond business, what’s one experience or destination that left a lasting impression on you, and why?
My trip to Mexico undoubtedly left me with a unique energy and a sense of spiritual growth unlike any other destination. I remember Mexico for the strength and energy it inspired and transmitted to
me from the very first day. It has a special, almost magical atmosphere that truly sets it apart from other places.
- What’s one fun fact, hidden talent, or little-known secret about you that other attendees should know to spark a great conversation with you?
I’m someone who is truly fascinated by people’s stories and by how they began their journey in the vacation rental industry. I always see the opportunity to hear and share personal experiences as a great privilege. Sharing stories over a good glass of wine is always a great way to spark meaningful conversation.
You’ll have the opportunity to meet Caterina at VRWS in Rome
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