Heather Bayer is a former pyschologist and a veteran in the vacation rental industry with over 20 years experience of being an owner of six properties. She currently rents two of her own Ontario cottages, as well as managing over 220 on behalf of their owners in her rental agency.
Heather authored ‘Renting Your Recreational Property for Profit’ in 2007 and is working on a new book that describes the process she has used to buy each property and create a successful rental business in short time. ‘The Vacation Rental Formula’ will be available later this year as an ebook and online course.
Heather regularly delivers seminars, presents the popular weekly Vacation Rental Success podcast, and writes for her popular blog at www.cottageblogger.com. Together with her son Mike Bayer, also a vacation rental owner, they present a formidable partnership to bring a wealth of vacation rental information and knowledge.
The Vacation Rental Experience – 7 Ways to Create Raving Fans
Creating a great vacation rental experience is more than offering a clean house, a bottle of wine and a couple of origami towels. Today’s guests want start-to-finish satisfaction and if an owner or agency fails at any stage in this process, they will be quick to share their feelings on social media and in reviews.
This seminar looks at the stages of the vacation rental experience from a guest perspective and delivers ways to make it great and memorable from before the first enquiry to long after your guests get home. Using case studies and examples from her own experience of being a guest, and an owner, Heather will make sure you come away from the workshop with plenty of action points to create even more raving fans. Specifically you will learn:
- The seven stages of the vacation rental experience and the emotions guests feel at each stage
- How to use email to create a relationship with guests
- How to become the ‘local expert’ and attract more bookings
- What can go wrong and how you can proactively prevent them from happening
- Ways to make your guests feel welcome and special without breaking the bank
- Why creating an ‘effortless experience’ brings 5 star reviews
Get Heather’s Free Gift: 21 Tips for creating raving fans