Diversification as the Answer to Volatile Demand

1. You started your career as a civil engineer before making a complete pivot into hospitality technology. What triggered that shift, and how does an engineering mindset shape the way you approach product development for loggia?

My transition from civil engineering to hospitality technology happened at a time when the vacation rental industry was still taking shape. I was drawn to the opportunity to help build solutions for a market with enormous potential and very few established standards. What started as a career change quickly became a passion for creating technology that solves real operational and commercial challenges.

My engineering background still influences the way I approach product development today. Engineers are trained to analyze complex problems, break them down into manageable components, and design practical, scalable solutions. That mindset is at the core of loggia. We focus on understanding the needs of property owners and managers, simplifying complex processes, and building reliable tools that help our clients grow their businesses more efficiently.

2. webhotelier | primalres serves over 21,800 accommodation providers across 39 countries, with loggia specifically built for short-term rentals. Greece is one of the most competitive and seasonal vacation rental markets in Europe. What are the specific product decisions that loggia had to make to work well in that environment that a generic PMS would not have considered?

My experience in the Greek market has taught me that vacation rentals operate very differently from hotels and require a different technology approach. Greece is highly seasonal, highly competitive, and made up largely of independent owners and small-to-medium property managers who need to maximize revenue during a relatively short booking window.

That reality influenced many of loggia’s product decisions. We built the platform to make distribution and revenue optimization simple and accessible, allowing property managers to connect to multiple channels, manage dynamic pricing strategies, and react quickly to market demand without adding operational complexity. We also placed significant emphasis on helping operators grow their direct bookings, as reducing distribution costs and improving profitability have become key priorities for the industry.

Another important consideration was scalability. Many businesses start with a handful of properties and grow rapidly, so loggia was designed to support both individual owners and professional property managers through the same platform. Features such as Owners Area, Guest Area, Communicator, smart lock integrations, and maintenance and cleaning workflows address the day-to-day operational challenges that are unique to vacation rentals.

Ultimately, a generic PMS often treats short-term rentals as a variation of hospitality. We took the opposite approach and built loggia around the specific needs of vacation rental operators, combining property management, distribution, sales, automation, and guest experience into a single platform.

3. webhotelier | primalres’s own booking data shows a 10% overall increase in reservations for Greece in 2026, but a 12% decline in March specifically, partly attributed to geopolitical pressures in the Middle East. For Greek operators who depend heavily on international demand, what does the data suggest they should be doing differently in how they manage distribution and pricing?

Yes, the bookings made during March were 12% lower than those made during March 2025. The data highlight the importance of agility. While we expect overall demand for Greece to remain strong in 2026, still we are 10% above last year, periods of geopolitical uncertainty can create short-term fluctuations in specific markets and booking windows. Operators who rely heavily on a limited number of source markets may be more exposed to these disruptions.

The first priority should be diversification. Property managers need to ensure they are distributing their inventory across multiple channels and reaching a broader mix of international and domestic travelers. Dependence on a single OTA, market, or booking source increases risk, especially during periods of uncertainty.

On the pricing side, the key is to remain dynamic rather than reactive. Many operators still adjust rates manually or make drastic changes when demand softens. The data suggests a more measured approach, using real-time market intelligence, booking pace, and competitor analysis to optimize pricing while protecting long-term revenue.

Finally, direct bookings become even more important during volatile periods. Operators who invest in their own booking channels, repeat guests, and diversified distribution networks are generally better positioned to maintain occupancy and profitability when external factors affect travel demand. The operators that perform best are typically those who combine smart pricing with broad market exposure and strong direct-booking strategies.

4. Many property managers still use several different tools to run their business. What was loggia’s vision when building an all-in-one platform, and why do you believe a centralized approach is becoming increasingly important?

Our vision was never to build just another PMS. We wanted to create the central hub for vacation rental businesses.

Property managers today use dozens of tools to manage reservations, pricing, owners, guests, housekeeping, distribution, and sales. The challenge isn’t having access to technology; it’s having everything connected.

That’s why loggia was designed as an all-in-one platform and a single source of truth. It brings together property management, distribution, direct bookings, guest and owner communication, and operational workflows in one place. At the same time, operators benefit from access to more than 100+ distribution channels and a B2B marketplace connected to over 51,500 travel agents worldwide.

When everything is managed from one central hub, property managers save time, reduce complexity, make better decisions, and can focus on growing their business instead of managing disconnected systems.