Vince Perez
Vince Perez expertise spans across multiple disciplines in the hospitality and technology fields. Prior to his successful technology ventures, Vince was a respected executive in the hospitality industry serving in leadership roles in operations, sales and marketing for premier companies, including Japan Airlines, Nikko Hotels and Hyatt Corporation. Vince is a partner in Beach House Rentals, a successful vacation rental company on the California Coast.
His most recent venture is Fetch My Guest (www.fetchmyguest.com), an Intelligent Marketing Automation Platform that increases direct bookings while dramatically reducing marketing costs. Fetch My Guest was born out of the need for taking back control of his property management inventory and guests experience while achieving independence from the listing sites and pms vendors.
Fetch My Guest launched in North America in May of this year and is changing the way vacation rental professionals think about marketing
Regain Control Of Your Own VR Business
We’re all experiencing an increasing control over our own Vacaton Rental business from the platforms we advertise on: higher costs, less enquiries, restrictive rules, more time spent on the business and less guests data available are just some of the issues we go through on a daily basis.
In this session Vince shares how he manages to overcome all this, regaining control of his and his peers’ VR businesses and quickly building and expanding a network that’s going to make a big impact on our industry.
We’ll learn:
- How he reduced dependency on OTAs from 95% to 23%
- How he’s now using OTAs as a ‘Groupon’
- What happens when you adopt the wrong approach to your business (and how we’ve almost all done just that)
- The mindset shift that will make all the difference in regaining control
- A tangible way to take back control, drive more bookings to your own website, reducing marketing costs, and building a communication platform that revolves around creating your own network
- How to bypass the ‘guest communication cut off‘ problem and protect your brand at the same time
- Yeld management at its finest
- What you really want at the end of the day
- How a business case study proves all of the above
Sometimes there is a certain resistance in property owners to understand these principles correctly. This session aims at clearing out many issues and giving you a tangible tool to use to achieve your ultimate goals.
