Heather Bayer
www.CottageBlogger.com
Like you, vacation home and agency owner, Heather Bayer is on the front line of the vacation rental business.
For her it’s been more than two decades since she bought her first rental home, and over 10 years of managing a fast paced rental agency. She’s seen it all, from welcoming guests in her own cottages to creating relationships with hundreds of individual owners, helping them create and build successful vacation rental businesses.
Heather first started blogging about vacation rentals in 2007 at Cottage Blogger after the success of her first book “Renting Your Vacation Home for Profit”, and launched the Vacation Rental Success podcast in 2013. Fast approaching 100 episodes, it’s the best resource for learning more about the business with guests ranging from successful owners to leaders in the industry.
She is a strong advocate of using social media to create relationships and loves to explore new opportunities to engage with her audience.
Along with her son Mike, also a vacation rental owner with many years of experience in property management, Heather has co-founded The Vacation Rental Formula (www.vacationrentalformula.com), a complete step-by-step action system to create a stress free, fully booked and sought after vacation rental business.
LET’S GET ENGAGED
A Practical Guide to Social Media for Vacation Rental Owners and Managers
Its tough to be everywhere. But that is what you are told to do, so you struggle with different profiles, posting regularly and keeping up to date with the plethora of changes the platforms bombard you with, but it sometimes seems like its for nothing. And quite honestly, for many vacation rental owners and agencies, it is a wasted effort.
That’s because they spend their time advertising their homes, selling the features and benefits of staying there and completely forgetting what the ‘social’ in social media actually stands for.
In this session Heather explores the meaning of the word ‘engagement’, how it can impact a social media strategy, and why creating relationships over time has a broader impact on conversion than conventional marketing.
We’ll learn:
- Why knowing your audience is the key to choosing a social media platform
- Which platform is the best for different types of content
- 7 Ways to engage your audience to capture their attention
- How to use automation tools without losing followers
- Why Twitter is best for all-round engagement
- Essential equipment for video & audio (without breaking the bank)
As a bit of a teaser, Heather has included a free download to get you started with some of the tools she will be covering during the session.
7 of the Best Productivity Resources
